Wrapping up 数字前沿2023
数字前沿2023 brought us four weeks packed full of fresh thinking and mega-watt speakers from 亚马逊的广告, BBC工作室, LADbible集团, 快速公司.优步和YouTube. Guests were among the first to hear about brand new ad products and launches from the people at the forefront of digital innovation. Catch up on key highlights from these exciting sessions below.
Alongside our well-established Podcast and 游戏首播, this year we also launched Connected TV and 零售媒体前瞻. Over 20 of the most exciting companies from these quickly-growing channels brought you up close to the opportunities they offer advertisers and how to make the most of them.
赶上我们的进度 关键的外卖 from across the events, spot yourself in the 图片, and stay tuned for videos of Connected TV, Podcast, 游戏 and 零售媒体前瞻 soon.
游戏首播
How do you hit on a winning gaming strategy? 游戏首播 returned to The Steel Yard on Tuesday 17 October to get everyone up-to-speed on the latest launches, insight and advice from some of the most important players in the sector. Guests joined Activision Blizzard Media, Anzu, 全球, Twitch and Venatus for an inside look at what gaming can offer your brand, how to accelerate your in-game effectiveness, and what’s coming down the track next.
Sessions from 游戏首播 will be available to watch back on demand soon.
零售媒体前瞻
Unexpected item in bagging area? Introducing our first 零售媒体前瞻, which brought together a pick ‘n’ mix of cutting-edge insight, fresh off-the-shelf advertiser offerings, and expert advice on how to build a successful strategy. While you’ll have seen the hype surrounding retail media, this Upfront was a first hand chance to hear directly from the companies at the heart of the market: 亚马逊的广告, ASOS传媒集团, LiveRamp, Nectar360 and Tesco Media and 洞察力 Platform.
Sessions from 零售媒体前瞻 will be available to watch back on demand soon.
前置连接电视
2023年的新人, 前置连接电视 was essential viewing for advertisers switched on to the CTV opportunity. DAZN, Formula 1, NBCUniversal, Rakuten Advertising and Vevo delved into the on-screen chemistry between quality content and on-point targeting, debuting their very latest advertiser offerings, and inspired guests to think outside the (goggle)box. This was an afternoon overflowing with the insight you need to supercharge your CTV strategy.
Sessions from CTV Upfronts will be available to watch back on demand soon.
播客首播
回来 for its fifth year, 播客首播 spotlighted the audio innovators and storytellers that we can’t get enough of. As well as hearing about all the latest opportunities for advertisers, guests were spoiled for star talent including Spencer Matthews, 安娜·威廉姆森, Jon Sopel, Elizabeth Day and more from Audioboom, 新风产生, 全球, 倍频程, Sony Music Entertainment and Wondery.
Sessions from 播客首播 will be available to watch back on demand soon.
彩乐园dsn
Calling all advertisers - attendees joined 亚马逊的广告, BBC工作室, LADbible集团, 快速公司.优步和YouTube as they spotlighted their most exciting opportunities and give you a preview of plans for 2024. Catch up on key takeaways from these Upfronts now.
